What is Goutabio?

Goutabio is a French company focused on selling organic and ecological products. It was founded in 2011 and is based in Genas, in the Rhône region, near Lyon. The company operates an online store (and possibly a physical presence) that offers a variety of organic goods: food, cosmetics, natural household items, baby care, etc.

The full registered company name is GOUTABIO, SIREN 531 639 052, with its legal status as an “other specialized store retail in organic food” (in French: “Autres commerces de détail alimentaires en magasin spécialisé”) for in‐store sales.

Key Facts and Legal / Business Identity

• Establishment date: April 2011.

• Head office / registered address: 8 rue Franklin, 69740 Genas, France.

• Capital: €2,000.

• Turnover: The known revenue for 2021 was ~315,736 euros.

• Operating sectors: Organic foods and grocery items; beauty and wellness; cleaning / household eco-products; baby care; possibly some in-store or local “boutique” presence.

• Management: The company is managed by Aurélien DA COSTA.

• Physical presence: Though the company is based in Genas, it also had or has establishments in Lyon and Pont-Eveque (though some may now be closed or downsized).

What Products & Services It Offers

From the sources, here are the kinds of products and services Goutabio provides or has provided:

• Organic food: fruits, vegetables, juices, compotes, etc.

• Cosmetics / beauty products: organic beauty, natural cosmetics, essential oils.

• Ecological household items: cleaning products, laundry, etc.

• Baby-care / child-friendly items: baby food, possibly reusable items like washable diapers.

Additionally, Goutabio emphasizes “quality, natural / bio, made in France” (at least for many items), and tries to combine ecological values with affordable prices.

Business Strengths

Based on the available information, here are what seem to be some of Goutabio’s strengths:

1. Authentic organic niche
   Goutabio appears to have built trust by focusing on organic / bio goods, which is a growing market in France and Europe. People who want ecological products often want transparency, and Goutabio’s messaging (local sourcing, made in France when possible, product quality) aligns with that trend.

2. Long-standing presence
   Operating since 2011, Goutabio is not brand new. Over more than a decade, the company has had time to establish supply lines, build customer relationships, and refine its product range.

3. Diverse product range
   By offering not just organic food but also cosmetics, household, baby care, etc., Goutabio can attract customers for multiple categories, which helps spread risk (if say, food margins are low, beauty may help more).

4. Local / community orientation
   Goutabio seems to position itself as more than just an online organic shop; local presence, physical boutique for some customers, ability to see or test products physically, may increase trust.

5. Challenges & Risks

However, there are also challenges, weaknesses, or unknowns that Goutabio must handle (or might already be handling):

1. Competition
   The organic market is competitive in France and Europe. Many players—from large supermarkets with organic lines to pure organic brands—are fighting for market share. Margins can be tight, especially in perishable goods.

2. Financial performance
   The last known turnover is modest (~€315,000 in 2021), and some secondary establishments are listed as closed. Also, some sites mention “zero employees” or “establishments closed.”This suggests that parts of the business may be struggling or operating at minimal capacity.

3. Logistics and supply chain
   Dealing with organic products often requires more careful supply, certification, possible regulatory oversight, which adds cost. Additionally, storage, transport, shelf life, especially for fresh produce, are challenges.

4. Pricing pressures
   Customers in the bio market often expect ethical production, quality, but also reasonable price. Balancing cost of goods (imported or local), certification, shipping, packaging, and still keeping prices accessible is difficult.

5. Visibility and trust
   Though Goutabio seems genuine, I did not find extensive customer reviews or high visibility in larger media outlets. For customers outside the region, trust may hinge on online reviews, transparency, return policies, etc.

Financial & Operational Insights

• In 2021, revenue was €315,736, with an increase of ~13.4 % over 2020.

• The company has very modest capital, small number of employees (some listings say zero, possibly just the owner(s) + part-time staff).

• Some of the secondary locations are noted as closed. That suggests retrenchment or consolidation.

Consumer & Market Perception

From what I saw:

• Goutabio is viewed as a store for “bio / organic” and “ecological / natural” items in Lyon region and nearby. Local customers appear to trust it for authentic products, especially cosmetics, food, essential oils.

• Its branding is aligned with environmental protection, sustainable development — the founder Rémi Goutarel has a background in environmental studies / sustainable development.

• Some physical retail presence (boutique, physical points) allows clients to see/taste/feel products — an advantage over purely online organic shops.

What Is Unclear / What Requires Further Investigation

While there is decent information, certain gaps remain:

• Online store status: There are indications that the domain is parked. One result shows that the domain goutabio.com is registered but under Sedo-parking (often meaning it’s not currently an active store or site) with little content.

• Extent of product sourcing: It’s not clear how many products are imported vs locally made, how many are certified (e.g. EU Organic, Ecocert), and what percentage of the catalog is truly “premium” vs basic organic.

• Profitability: Turnover is known, but profit (net income) is unclear; some entries show near zero or even losses in some years.

• Delivery / geographical reach: Is shipping national (France), international, how efficient is it, what are the costs, etc.?

• Customer feedback metrics: Reviews, satisfaction data, return rates, which are important for trust.

Implications & Potential Paths Forward

Given what’s known, here are possible strategic directions Goutabio might take (or already be taking) to strengthen its market position:

• Improve digital presence: If the domain is parked, reactivating a strong, well-designed e-commerce site with clear product information, certifications, customer reviews could help.

• Expand product transparency: Highlighting sourcing, lab tests, certifications, local producers, etc., helps reinforce trust.

• Focus on niche specialization: Perhaps deeper specialization in one or two product categories where they excel—say organic cosmetics, essential oils, or baby care—could create a strong brand identity.

• Partnerships: Collaborating with local producers, eco-farms, artisan product makers could both reduce costs and increase appeal.

• Innovate in delivery / service: Subscription boxes, locally delivered “organic baskets,” in-store experiences, etc. could differentiate from larger players.

• Manage costs so that the business remains sustainable, especially for categories with tight margins (fresh produce, perishables).

Conclusion

Goutabio seems to be a legitimate, regionally rooted French business with a decade-plus history in organic retail. Its product offerings, values, and local reputation position it well for customers seeking bio / natural items in the Lyon region and beyond. But the company is not yet a major player, and there are definite signs of business strain: closed extensions, modest revenues, etc.

For consumers sympathetic to the organic cause, Goutabio represents a viable option — particularly for those who favor French‐made, ecological items with trustworthy sourcing. For entrepreneurs, Goutabio provides a case study: balancing authenticity, environmental values, pricing, and scale is hard, but doing so can build loyalty in niche markets.